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Communication Strategy and Election Campaigns
The chapter delves into the communication strategy during a trial with the former president, focusing on key issues like threats to democracy, overturning Roe v. Wade, political violence, and the economy to redirect media attention towards the stakes for the American people. It also discusses the strategies of political campaigns such as using digital platforms like TikTok to communicate directly with the public, the balance between positive and negative messaging, and reaching non-college educated voters. The conversation highlights the importance of voter engagement, combating misinformation on social media, and President Biden's approach in contrast to Donald Trump's messaging towards black voters.