Bringin' it Backwards cover image

Interview with Moon Walker

Bringin' it Backwards

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The Evolution of TikTok as a Music Promotion Tool

In this chapter of the podcast episode, they discuss the evolution of TikTok as a tool for promoting music. They talk about how initially TikTok was seen as a cringe way to promote music, but eventually, people started using it to make cool music videos. The speaker shares their personal experience of initially not putting effort into TikTok but realizing its potential when a TikTok video gained significant views and streams. They also mention how TikTok and Instagram helped them crack the Spotify algorithm and gain more listeners.

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