8min chapter

The Powers That Be: Daily cover image

TikTok Shopping Wars

The Powers That Be: Daily

CHAPTER

From Merchandising to Storytelling

This chapter chronicles an individual's journey from corporate retail to journalism, underscoring the insights gained from their background in merchandising. The discussion delves into the revitalization of mall culture, the rise of influencer marketing, and the need for journalism to adapt to the changing retail landscape.

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