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6min chapter
Titanic 2: Sink Harder
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Offering Unique Merchandise to Drive Book Sales
The speakers discuss the need for the publishing industry to offer aesthetically pleasing and unique artifacts alongside books, and the potential of providing exclusive swag items to fans who pre-order or buy a book in its first week to drive sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode