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18min chapter
Demystifying Affiliate Programs: Leverage, Strategies, and Tailoring for Success
Whale Informed by Triple Whale
Affiliate Marketing Strategies and Challenges
This chapter explores the concept of affiliate marketing and its various strategies and challenges. It highlights the value of niche publications over mass media, the negative effects of coupon sites, and the importance of long-term brand development. The speakers also discuss the process of working with affiliates, emphasizing the need for approval, guidelines, and education for brands new to affiliate marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode