1054: Maximizing Your Pipelines and Funnels of Opportunity with Kara Smith Brown
How to Be Awesome at Your Job
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Mastering Revenue Goal Setting Through Backwards Math
This chapter explores a structured methodology called 'backwards math' for setting revenue goals, focusing on key financial metrics like ARR and LTV. It provides marketers with a systematic approach to engage effectively with sales teams using data-driven insights during goal-setting conversations.
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