In this solo episode of The Fractional CMO Show, Casey Stanton confronts a harsh truth: being a great marketer isn’t enough.
If you’re wondering why you’re not getting clients as a fractional CMO—even though you’re highly skilled—this episode is the wake-up call you need. Casey unpacks why talent doesn’t always translate to traction, how giving away strategy is costing you money, and why volume, niche depth, and positioning are everything.
He also lays out how to shed desperation, own your value, and charge premium rates that reflect the problems you solve—not just the tasks you complete. This episode is your tactical reset if you’re ready to be seen as a true marketing leader (not just another hired hand).
Key Topics Covered:
-Why great marketers still struggle to get clients (and what to do instead) -The #1 reason you're not winning fractional CMO deals: low volume -How to talk to strangers and turn outreach into opportunity -The danger of giving away too much strategy during sales calls -Why desperation energy is sabotaging your close rate -How to charge based on the value of the problem you solve -The importance of becoming “the best” in your niche -How AI and cheap labor are reshaping what clients value -What it really means to be a leader clients want to follow -How to stop chasing scraps and start dominating your category
🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today: 👉 CMOx.com/call
We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
👉 CMOx.com/community Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
👉 CMOx.com/podcast
Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
👉 FractionalCMOShow.com
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
👉 CMOx.com/book
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future.
Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
