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The Bottom-Up Revolution Is…Improving Downtown Success by Building Experiences

The Bottom-Up Revolution

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Equitable Investments in Urban Revitalization

This chapter examines the disparities in investment risks between large-scale projects and small, grassroots businesses, advocating for equitable treatment and support for small business owners. It explores the importance of fostering vibrant downtown areas through collaboration, storytelling, and a focus on local successes. The discussion emphasizes the joy of exploration in urban spaces, contrasting transactional city visits with the enriching experience of serendipity and discovery.

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