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EP 29 - Audio Ads Are Your Brand's Next Big Opportunity (Here's Why)
Adspend with Ash Melwani and Rabah Rahil
Audio as a Format Is Really Unique, Right?
Audio as a format is really unique. Health and wellness is actually our best performing vertical, right? We are our best return that we've ever seen for any client was a health and wellness brand that did a 20x return on ad spend. Most of the ads aren't skippable. The average listen time is like 27 seconds. You actually have like a minute to tell the story to folks. So do you have high CPMs but very targeted demographics or lower cost too? I don't want to go down the route of like 30, $40 CPMs,. Yeah, so the good news there is this gets into some kind of long-term strategy.
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