Each episode kind of cuses on one of the seven. It's a framework you can use to filter your communication. We want to teach people to play that kind of music in their marketing levit. And i'm convinced that there are there four peas to business. If you really want to grow a business, you got t get your people right. You got to hire the right people, and then you got to know what people you're selling your products to. Get your product right right, create a great product, a that people love, that surveys high a. Then you want to create processes to do licate those products and duplicate your manufacturing and processes to sell and ll the sorts