How to Launch a Digital Marketing Program

When we started getting booked out quite a bit, is whenever it was time to raise the rates. If you're closing every single call, it's time to raise your rates. But I think really kind of where we're at right now is a sweet spot within our market. We kind of follow the opposite lead curve of our industry. When our industry is slow, we get busy. Right? Yep. So smart. You priced it. You made sure they were clients. You validated the model. And as you got proven results, as you got more confident, as you had lead flow, you're like, OK, let's bring that price up. so good. Love it.