If this were 10 times expensive or $100,000 or a million dollars is what I charge for my product, what would the experience need to be? And what value would I need to deliver in order for it to be worth that much? The second question is if it were one tenth the cost, but I had to make it better than my current product or service. What else would I create or do or make in order to facilitate that outcome? And the third question, which is probably my favorite,  underpins the entire ideology that I'm hitting on here. It's all about getting your product right and then you can juice it and then let it go and take care of

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