The Importance of Imagining the Future

We know from history and various histories that history can be rewritten based on the victor or a change in sensibility. So even the past is subject to interpretation. But still, we're pretty convinced it happened, because we have an artifact from it. If we could take these proto-idocranisms, these not yet quite magical artifacts that appear, as if by magic, in our designers' notebooks, in our journals, we can anchor the future. Up until that reaction, it's true. They're all over the place. It's a highly dynamic potential. And it's very difficult, in my experience, and I've been doing this for many years, it's very