BMI's songwriter payout and Universal's investment into HYBE's WeVerse: Talking Trends
Music Business Worldwide
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Discussion on Moving Repertoire, Universal's Investment in WeVerse, and Superfan Strategy
Exploring Universal's 10-year distribution deal with HYBE, the company behind BTS, focusing on the investment into the super fan app WeVerse. The chapter emphasizes Universal's significant investment into WeVerse as part of a superfan strategy to enhance connections and boost monetization through merchandise and ticket sales.
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