The Amazon Dilemma: Balancing Power and Innovation

This chapter examines the challenges sellers and brands face on Amazon, underscoring the power imbalance and risks inherent in their reliance on the platform. It critiques the broader economic implications of Amazon's market dominance and discusses the decline in funding for competing ventures, questioning the future of innovation. Antitrust laws and their impact on competition are also explored, as the conversation highlights the potential long-term effects of a monopolistic environment on retail dynamics and entrepreneurial opportunities.