This is the cookies that we talked about last time. Nd, they're trying to figure out how to really narrow down who would want your product. And so they are looking at, you know, do you like chirios or tricks? Are you blackw asian, hispanic? Are you catholic, moslem, jewish? Ah, what part of the country do you live in? What your educational attainment? I mean, you name it, anything you can think that differentiates people. So i suspect it's got something more along those lines of a providing adequate information. We don't want you to ollr, advertising in marketing has always broken down segments

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