#30 - Getting above the power line and using executives at every part of the sale (Amit Bendov, CEO of Gong)
30 Minutes to President's Club | No-Nonsense Sales
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How to Use Your Executives to Help You Close a Deal
Use your executives to help you open and close a deal. Show respect, commitment and make the customer feel good about the ongoing partnership. Don't charge for things like POCs or studies that other people can authorize. Use an NBA instead of asking for sign-in agreement because it's less artificial.
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