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#5: Jonathan Davis—How to Make Your Call to Action Irresistible
Business Made Simple Podcast
The Importance of a Good Product Description
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The most important thing of the CTA is getting that 800 number up and giving people the opportunity to buy. A good product description, right on the front end of it,. Benefits of the product. Do you ever write this stuff and go, I can't believe I'm hitting it this hard? Yeah, absolutely. You do. And you make yourself do it because it works?" "It's crazy. It still blows my mind"
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