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The Identity Cost for Men
For men the identity cost this is the you know Rachel Cranton George Akeloff had a article in 2000 called identity economics and what it basically said was when people make an economic decision they're also making an identity decision. There's no equivalent on the other side we haven't really tried yet to help men make that transition which means that for a lot of men especially working-class men that's a pretty tough transition for a many of them to make. The worst thing that can happen is the politicians to come up come along and promise that they can bring back those old male jobs, he says.