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🛁 Jacuzzi: Legend of the Life-Saving Tub | 7

The Best Idea Yet

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The Jacuzzi Revolution: Marketing to the New Middle Class

This chapter explores the Jacuzzi's transformation into a desirable product for the American middle class, driven by innovative marketing strategies. It highlights the efforts of the Jacuzzi brothers and Ray Schwartz to enhance brand visibility and connect emotionally with consumers through media.

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