How to Get People to Sign Up for a Lead Magnet

If you're going to do a lead magnet, look for the stuff that you know really resonates with people on the inside of the product. That's part of what they're ultimately buying from you down the road. But something that people can feel like I gave her my email address, gave me this thing. And 24 hours later, you go, I have a better pen tweet than I had before.