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Startup Series: Wildtype

Inevitable

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What Are the Most Important Things to Focus on Early On?

We were really concerned about spending a bunch of venture money in an echo chamber, just because those people kind of inr imediate circle were really interested in this idea. So we blew the doors open to the company in the very earliest days. We actually don't have an internal, full time cheff and that was very intentional as we wanted to crowd source the culinary input for the company. But more importantly, i think what we wanted to do is just to understand, was there an appetite for this? And the answer that we got, particularly once we narrowly focussed in on salmon, was yes, and please go faster.

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