Athletes Authority ON AIR | Ep. 136 - How WHOOP Defeated A Trillion Dollar Company & What Flying A Plane & Running A Business Have In Common
Athletes Authority ON AIR
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The Importance of Brand Equity in the Wearables Market
Halo is a brand equity that whoop holds. Amazon realized it's going to be too expensive, so they've given up the fight. That's probably going to cement their position within the wearables market. Have you heard of Amazon halo? Never heard of it. So you know, me neither.
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