The Medici Effect - Day Two: Combining Existing Ideas

This week, Ashto and Jonesy learn about Google Ventures’ unique five-day process of product prototyping and testing ideas with customers. A bestseller that touches on business strategy, innovation, behavioural science, design, and more, Sprint includes a step-by-step process that any startup team can utilise for their project. This book presents a preview of the future through a finished product and customer reactions, giving startups an opportunity to assess the potential of a product before making any expensive commitments. 

Identifying critical flaws in your projects in just five days of work is the height of efficiency. Sprint is a practical guide that helps minimise the failure rate and save companies weeks or months of money, effort, and heartache. Sprint is about learning “the hard way” without actually experiencing the hard way.

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