Midd level operators tend to get a bad rap, but they are experienced individuals with deep knowledge of your organization. This is why you need to invite your managers into the mission. If you don't clue them into the hy behind a major shift, a manager has enough experience to be sceptical and just enough seniority to ignore directive they feel as in the wrong direction. You can't overcommunicate whee're doing what we call town halls, which we do virtually so you can get up to 30 thousand people on a town hall. And i think that every leader should watch for two things: what you're saying and what people are willing to receive.