The Political Scene | The New Yorker cover image

How Much is “Being Cool” Actually Worth in Politics?

The Political Scene | The New Yorker

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The Role of 'Coolness' in Political Success

This chapter explores the influence of 'coolness' in political candidates and its role in their electoral success. Through historical examples, it contrasts figures like Nixon and Kennedy, arguing that those who embody a certain appeal are more likely to triumph in general elections.

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