Mike Robertson: There are a ton of parallels between things we do as trainers, like taking a client through an assessment or writing a training program and running a successful fitness business. This edition of the Physical Preparation podcast is brought to you by the Ideal Business Academy and my good friend, Pat Ricksby. If you'd like to learn more about what Pat can offer, please email him directly at pat at patRicksby.com.
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Pat Rigsby is a fitness business coach who has been in the industry since 1994.
Growing up in Portsmouth, Ohio, Pat never had an interest in entrepreneurship and wanted to be a Major League Baseball player.
And even though he had a season in professional baseball, he eventually realized playing the sport wasn’t his calling and set his sights on coaching.
Since starting that first fitness business, Pat has owned, or co-owned, over 32 businesses in the industry, from health clubs to local training facilities and franchises.
And now he runs the Ideal Business Academy, where he helps fitness pros create their own, unique ideal business.
In this episode, Pat and I talk about the evolution of HIS ideal business, the importance of meeting clients and customers where they’re at, and how he’s using accountability coaching to see even more success.
People want what they want, and they’re not going to be apologetic about it – so we need to meet them where they are. – Pat Rigsby
This Week on the Physical Prep Podcast:
What’s new with Pat and the Ideal Business Academy (IBA).
How the idea of the IBA originally came about.
The steps Pat takes to help a trainer, coach or rehab professional create THEIR OWN ideal business.
Why it’s so important to meet people where they are, versus following a cookie-cutter approach to business development.
How he’s integrating more accountability into this programs, and why this is making such a profound impact.
What’s working RIGHT NOW with regards to marketing and selling in the fitness space.
Pat’s prediction on what will happen in the next 5-10 years with regards to fitness businesses.
An overview of “The Process” – and why we’re so excited to be pushing it out there!
Get Your FREE Business Diagnostic from the Ideal Business Academy!
Are you a trainer, coach or rehab professional who wants to:
Generate more leads and new clients for your business?
Systematize your operations and streamline your workflow?
Or find ways to leverage your time so you can work less and keep more of your hard-earned money?
If so, you’ve gotta trust me – Pat Rigsby is your guy.
Whether it’s lead generation, dialing in and systematizing your operations, or moving into the online space and seeing success, Pat and his team from the Ideal Business Academy can help you get here.
If you’d like to learn more about what Pat can offer, please email him directly at pat@patrigsby.com.
Pat and his team will run a full-scale “business diagnostic” to see what’s working in your business, and identify pain points or rate limiters that are holding you back.
And the best part?
This is normally a $250 service, but if you reference the Physical Prep Podcast in your email, Pat is going to do give you your Business Diagnostic absolutely FREE.
Tell him you heard about the Business Diagnostic on the Physical Preparation Podcast.
Get a $250 service absolutely free!
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Thanks for tuning into this week’s episode of The Physical Preparation Podcast with Mike Robertson – your one-stop-shop for fitness trainers, coaches, and athletes.
And last but not least, after hundreds of requests you can now donate to the show. Every donation goes to making the Physical Prep Podcast better – whether that’s improving the sound, lightning, or taking production up a notch or two.
Thanks so much for your support – love and appreciate you!
