Is It Comparable to Brand's Getting on to the Web?

Adam Smith: Is there anything comparable to what you're seeing now for brands? He says the technology in the user experienced around it right now is still circa 19 95 or something. "It probably reminds me more of brand getting on to the web than social media," he says. 'This web thing is going to be huge, and ... It can unlock all these interesting ways for you to build your brand'