
Omni-Channel Assets that Educate Google -- Erin Sparks // Site Strategics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Narge's Brand Surf Is the Epitome of How You Can Manipulate
Narge: Google Mom is literally a new realm of the SERP in which it's going to meet your consumption preferences. If you demonstrate a particular predilection towards watching videos more than listening to audio or looking at images, Google's going to move content to that pattern of consumption. But on top of it is also contextually bound. Narge: We're seeing beginnings of it all over the place and the brand SERP actually shows a good demonstration of that.
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