The Pros and Cons of Using a Funnel First Approach to Marketing

Brindon says using a funnel first approach to marketing is more supportive of what would be a kind of chaotic customer journey anyway. He thinks there are three reasons for this: understanding how people operate, structure and metrix rit. And yes, you will have an overall return and ad spend metric, or a custom acquisition metric, but you've gotno brutal about custom acquisition cast at the funnel.