"I don't think it's ever a good idea to take ownership of things unless you really mean it," he says. "And I believe that that woman, while those types of marketing campaigns may work for certain brands, they don't work for an answer bush and they're not going to work." He would fire her 100% or doing something that exposed the brand that way. 'You know, I would roll forward with my core audience has been carrying us for 40 years'