285. What Gaming Taught Them—And Why App Companies Are Hiring Them Fast with Mission One's Gerard Miles
Deconstructor of Fun
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Shifts in Gaming Marketing and Investment
This chapter examines the gaming industry's transition from performance marketing to brand marketing, emphasizing the role of community engagement and influencer strategies. It explores the differing cultures and investment challenges between gaming and app markets, including the rising influence of private equity on game companies. The discussion highlights the complexities of leveraging gaming insights in app development while addressing the financial pressures affecting both sectors.
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