
06 - Alex Schultz - Growth
How to Start a Startup
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Optimizing for Growth - The North Star of Your Company
Building an awesome product is all about thinking about the power user, right? Building an incredible product is definitely optimizing for the people who use your product the most. But driving growth, people who are already using your product all the time are not the ones you have to worry about. So think about the usure on the margin, don't think about wer yourself when you're thinking about growth.
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