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23min chapter
How to charge THOUSANDS for SEO consulting | Eli Schwartz (Product-Led SEO)
Ahrefs Podcast
Product-Led SEO Consulting and Transition to Big Clients
The chapter discusses the journey of a speaker from transitioning to a consulting business specializing in product-led SEO after leaving SurveyMonkey. It explores how a shift in pricing strategy from hourly rates to project-based models led to attracting premium clients and significant business growth. Emphasis is placed on developing high-level SEO strategies for big clients like Zen desk and Quora, showcasing the importance of aligning SEO with overall business goals.
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