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Consulting firms are moving towards non-traditional cases. They want to see if you can think, not just if you've memorized a framework.
This one is a BCG-style case built around two universities launching a joint degree from zero.
Ex-BCG coach Yusuf Shaikh runs candidate Wasif through it live – the structure, the math behind a 240-student enrollment target, and the real-time correction when the numbers had no framework behind them.
Wasif had the right answer and still lost the case on structure. Yusuf explains why – and what to do differently.
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