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#220: The Busy Freelancer's Guide To Getting Your Time Back (By Building Systems That Scale) | With Rachael Mueller

6 Figure Creative

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Creating an External Brain to House Non-Creative Trash

"We are paid to create not to remember all this stuff so when we create this external brain it helps us have a place where this is stored and then it prompts us to do the thing when it matters," says Rachel. "I don't want to overwhelm people with all this information they're supposed to remember", she adds of Airbnb's welcome book for guests. 'The mental freedom that your brain has to now sink at a higher level at a more creative level is insane,' writes host, who talks about creating SOPs in her office. "'It doesn't matter because it absolutely matters like client experience matters making sure that an automated message actually goes out with someone those your form actually matters

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