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How To Build A Disruptive Brand: Mimi Evarts On Creative Strategy, Brand Evolution, & Crafting A Timeless Aesthetic

The Skinny Confidential Him & Her Show

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Intro

This chapter explores the transformation of a personal blog into a diverse product line, highlighting memorable moments from its early days. The discussion includes key milestones, humorous anecdotes, and the evolution of brand identity in tandem with audience growth.

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