MeridianLink’s JP Kelly on the tipping point for home equity
HousingWire Daily
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Navigating Home Equity Trends
This chapter explores the increasing interest in Home Equity Lines of Credit (HELOCs) and the factors influencing consumer decisions against a backdrop of stable home values and rising debt. It highlights recent survey findings on borrower awareness and emphasizes the need for education and consultative relationships in the lending process to navigate the evolving landscape of home equity products.
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