When the Heavens Went on Sale, the Misfits and Geniuses Racing to Put Space Within Reach

Ashley Tisdall's new book is When the Heavens Went on Sale, The Misfits and Geniuses Racing to Put Space Within Reach. It comes a few years after she profiled Elon Musk that profiled the founder of SpaceX. Do you have to be a larger-than-life personality to take on a challenge of starting a rocket company? I mean, it sounds absolutely wild to think that someone can do that when it is so difficult.