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Value-based leadership: Dan and Nina discuss Ginni Rometty

This Is Working with Daniel Roth

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The Importance of Value Based Decisions

"It's very important for companies to have values and for people to buy into them," she says. "If there are no company values, it's all personal values that are doing it ... That's not a successful company." A manager once told her: 'You got to lead with your values first'

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