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E503 | Cathy White, CEW Communications & Dan Taylor: The Fall of TechCrunch Europe & The Future of European Tech Media

EUVC

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Navigating the Shift from SEO to AI in Media

This chapter examines the shift from traditional SEO to innovative approaches like LEO and GEO, driven by the influence of AI language models. It underscores the need for businesses to adapt their strategies for effective engagement and to prioritize authentic content in the changing landscape of media.

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