2min chapter

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Marketing That Matters: The highlights of 2021

Marketing Week

CHAPTER

Using a Channel Agnostic Approach to Price Comparison Services

Herder marketing, ethan rakey explain how the company is trialing a channel agnostic broach with its known prospects. Price comparison service use, which has also been shifting its marketing approach in order to consumers regardless of channel and easing their comparison journey across all on line touch points.

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