Publish an Ghost

Publish an ghost means it's not like on medium, for example, where you publish it and it's theirs correct exactly. Ghost is ba, like gost osa, yes, yeand this is, like, om, just part of a lot of people you've had on this show talk about the trends that are coming and so on. And like the web three things, and how can we think about ux and conten stratin stuff as things continue to change? I think one of the big meda trends is that people want to own, like, their thing from beginning to end, and they want to move, they can move. So ghosts kind of lends itself