The New Science of Narcissism

The subtitle of your book, The New Science of Narcissism, is understanding one of the greatest psychological challenges of our time and what we can do about it. Why is this a psychological challenge of this particular time? Well, I would like to point out that I didn't write the subtitle to my book. So, so, marketers love to inflate the great. "I never think of what I'm doing as the greatest psychological challenge," he says. But it's a big one.