
Jennifer Cramer, VP of Customer Success at Planhat - Is all churn bad?
The Customer Success Channel
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What Is the Definition of Churn?
What if they onboarded and then didn't actually use anything? Is that considered a bad fit? Well, so again, I guess it depends on what your exit criteria are for your onboarding phase. So why would you let someone out of onboarding if they're not actually using it? What is your actual exit criteria for the onboarding phase then? To me, actual exit of onboarding is X number of users, you've been trained. If you've done all the things to get a customer out ofonboarding, then after that it should be engaging, optimizing, value add, et cetera, etc. You can have customers leave you. Even in the pandemic
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