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The process of leaders being elected by the wider membership of their parties is one of the factors in British politics becoming more presidential now like a US president. Once elected they turn to the business of winning an election which involves moderating and repackaging what they have previously promised. You can either do a soon act where you argue against the party membership but still win when the victorious candidate who argued with the party membership implodes or you become an artist. Therefore you frame your language very carefully in both situations so it doesn't look so crude and untrustworthy as saying one thing to win in one place and the virtually the exact opposite two years later. welcome to the window the window of opportunity when


