MacDonald's Embiance

The more you concentrate on how it tastes, the less like anything it tastes. After a few bites, i'm more inclined to think that they're selling something more schematic than that. So you eat more and more quickly, hoping somehow to catch up to the original idea of a cheeseburger or french fry as it retreats over the horizon. And so it goes, bite after bite, until you feel not satisfied exactly, but simply regrettably full. You're eating fierse. You're just eating food.