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Loyalty3.0, The Game Isn’t Soccer, It’s Being a Fan of Soccer, & Behind the Scenes of Adidas’ NFT w/ Tareq Nazlawy l Overpriced JPEGs #75

The Carly P Reilly Show

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Are Brand Partnerships a Good Idea?

Tariq: I know you think a lot about how can big brands who already exist, who have relationships with the celebrities and the XYZ share in the value of the relationship they've built with their existing fans. Tariq: There's an association that people are looking to try and kind of create. And so when you start thinking about like, all right, wouldn't it be cool if we actually had keys that, you know, actually were we could all recognize? The friction to make that happen today related to what's possible with basically on chain memberships is way too high.

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