The Moment I Knew It Was Time

How to Know If You’ve Earned Your Next Big Move

I’m about to share something I never thought I’d say out loud. After nearly a decade of launching Digital Course Academy, I’ve decided to retire the program.

That’s right. I am no longer launching a product that has helped over 28,000 business owners and earned my business $54 million.

In this episode, I’m sharing the full story behind this pivot, the moment I knew it was time, and the framework I used to decide whether this big move was the right one. If you’ve ever felt pulled toward something new but weren’t sure if it was premature excitement or intuition, this conversation is for you.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Not All Pivots Are Created Equal – There’s a big difference between an impulse pivot and an earned elevation. One comes from boredom or comparison. The other comes from putting in the reps, building something solid, and feeling genuinely called forward.

2️⃣ The Right Pivot Requires Hard Questions – Before making a move, you have to ask yourself if you’re willing to make less money for a season, sit in uncertainty, look inexperienced, and let go of good in pursuit of great. If you can’t honestly answer yes, it’s not time yet.

3️⃣ Earning Your Elevation Is About Experience, Not Worth – You don’t earn your worth. You earn your readiness. When you’ve stayed in your lane, done the work, learned the lessons, and built something real, you’re allowed to grow, evolve, and want more.

Chapters:

00:00 – The Announcement That Changes Everything

01:34 – This Isn’t About Walking Away

02:21 – The Moment I Knew It Was Time

04:21 – The Two Types of Business Pivots

05:26 – What an Earned Elevation Really Means

06:34 – The Questions You Must Ask Before Pivoting

08:38 – Are You Willing to Let Go of “Good”?

11:07 – Why Most People Pivot Too Early

12:37 – You’re Worthy Without Earning It

13:39 – What Earning Your Elevation Looks Like

15:24 – Why I’m Stepping Into Deeper Work

17:03 – What I’m Launching Next

18:21 – Is This Impulse or Alignment?

19:09 – Picture Yourself One Year From Now

20:08 – Final Permission Slip

RESOURCES MENTIONED IN THIS EPISODE:

• Introducing The Callibrae Collective, a high-level marketing coaching experience for female founders earning $150K+ recalibrate their marketing, stabilize their growth, and predictably double their revenue. Learn more here:
  

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