IKEA—Ingvar Kamprad’s startup from 1943
Talks with Petri
What's the Hot Dog Concept in the Company?
It was actually it was so much part of the culture. Every time I went to visit a country management or whatever internally and discuss certain solutions on my way home I often did my own profit and loss as to did I make any money during this trip for the group. And then you did something like that you felt proud about finding solutions. In Sweden it's a bit like Scotland is known for being very big in the UK and maybe the best international example. That was so built into us and in our never forgot to bring something into a discussion about saving or or not spending. What's the hot dog concept already on your time? No that came during his time in fact.
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